城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

2021-04-23 照明小编 www.gdzrlj.com
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广州oppo超级旗舰店位于广州天河区正佳广场,占地面积606平方米,为曾经是亚洲最大商场的正佳广场注入了年轻且充满未来感新鲜血液,成为广州市民新晋打卡点。

Guangzhou OPPO Super Flagship Store is located in Zheng jia Square, Tian he District, Guangzhou, covering an area of 606 square meters. Zheng jia Plaza, once the largest shopping mall in Asia, infuses young and futuristic new blood and becomes a new punching spot for Guangzhou citizens.

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

项目业主:oppo广东移动通信有限公司

建筑设计:UNSTUDIO * oppo设计团队

室内设计:UNSTUDIO * oppo设计团队

照明设计:bpi(包括幕墙照明设计、室内照明设计)

设计团队:林丹丹,林泽丰,陈通

项目摄影:燕飞

Project Owner:  oppo Guangdong Mobile Communications Co. Ltd

Architectural Design: UNSTUDIO * OPPOdesign team

Interior Design: UNSTUDIO * OPPO designteam

Lighting design: BPI (including curtainwall lighting design, interior lighting design)

Design team: Lin Dandan, Lin Zefeng, ChenTong

Project photography: Yan Fei

Oppo,一家国际化的手机科技公司,一家正在飞速发展的企业。对企业而言,旗舰店不仅仅是卖场,更是一个以oppo 的方式去向消费者传达科技力跟艺术力的载体。

Oppo, an international mobile technology company, is a rapidly growing enterprise.For enterprises, flagship store is notonly a store, but also a carrier to convey the power of science, technology andart to consumers in the way of oppo.

广州oppo旗舰店位于一个相对老旧但是充满人情味的社区商场。这家门店产生的意义还在于能够让社区焕新,提供一个让人群在此驻足停留,与城市,社区以及人进行隐形的沟通的场所。

Guangzhou oppo Super Flagship Store is located in a relatively old but full of human community shopping mall.The storeis also about revitalizing the community, providing a place where people canstop and communicate with the city, the community and the people in an invisible way.

因此城市的文化,企业的文化以及科技的意识是设计的出发点和落足点。

Therefore, the city culture, enterprise culture and the awareness of science and technology are the starting point and landing point of design.

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

文化符号

竹子曾是古时广州地区人民衣食住行用的重要来源,这也是设计来源,将其以视觉可识别的方式融入到了oppo 广州门店设计当中,与广州传统文化彼此呼应。

Bamboo used to be an important source of clothing,food, housing and transportation for people in Guangzhou in ancient times,which was also the source of design. It was integrated into the design of oppo Guangzhou stores in a visually identifiable way, echoing the traditional culture of Guangzhou.

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

企业符号

然而,仅仅是横平竖直的竹子未必能充分表现律动感以及线条的动态变化,所以广州超级旗舰店的外立面设计以oppo 品牌标识的一角曲线为灵感,通过参数化设计,让每一个「竹节」的形态和尺度都有微妙的变化,进而形成了建筑形态的韵律感以吸引人们走向入口。当行人经过,每一个不同的视角都会呈现出不同的视觉感受,有一种传统中国园林移步换景的体验感受。

However, the horizontal and vertical bamboos may not be able to fully express the rhythm and dynamic changes oflines. Therefore, the facade design of the Guangzhou Super Flagship Store is inspired by the corner curve of the oppo brand logo. And through parametric design, each form and scale of "bamboo joint" has subtle changes,which forms a sense of rhythm in the facade form to attract people to the entrance. When pedestrians pass by, each different perspective will present a different visual feelings, which is an experience of changing the scenery in traditional Chinese gardens.

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

参数化幕墙由6个系统,约500种长度及造型各异模块,共约2000个模块组成。

The parametric curtain wall is composed of 6 systems, about 500 modules of different lengths and shapes, and a total of about 2000 modules.

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

组合

照明的节点设计十分巧妙,灯具与幕墙融为一体,成为幕墙的一部分,因此在立面上完全找不到灯具的安装痕迹。考虑到维修更换光源的情况,我们和建筑设计师共同设置了若干个模块拆除点,有序拆除幕墙模块,就能方便进行维护。

The detail of the lighting design is very clever. The lighting systems are integrated with the curtain wall and become apart of the curtain wall, so there is no trace of installation of the fixtureon the facade. Considering maintenance and replacement of light source, we setseveral module removal points together with the architect. The curtain wall module can be removed in an orderly manner to facilitate maintenance.

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

另外,不同造型尺寸的模块,我们设计了不同的内置光源,通过数字化灯光控制系统,用现代科技手法表达传统文化与科技企业文化的结合。

In addition, for the modules with different shapes and sizes, we have designed different built-in light sources, and used modern technology to express the combination of traditional culture and technology corporate culture through digital lighting control systems.

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

白天,建筑立面优雅而柔美,而在夜幕降临之后,这面墙又会变得华灯雾列,幻彩星驰。

During the day, the facade is elegant and soft, but at night, thanks to digital lighting programming, the wall will turn into a riot of lights and colorful stars.

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

城市森林·星河入梦 | 广州Oppo超级旗舰店照明设计

照明在门店室内着更强调科技力与极简美学,在感性和理性的融合之间,利用大面积面光及曲线灯槽找到呈现科技感。照明设计正是基于oppo独有的"科技白"设计语言,将oppo的曲线美学及极简主义发挥到极致,以科技的手段呈现出轻盈、自由、灵动的门店空间。

Lighting in the interior of stores emphasizes more on science and technology and minimalist aesthetics. In the fusion of sensibility and rationality, large-area surface light and curved slots are used to find and present the sense of science and technology. Lighting design is based on OPPO's unique "scienceand technology white" design language, the curve aesthetics and minimalismof OPPO to the extreme, with the means of science and technology to present light, free, smart store space.